Mon Jan, 26 2009
Riding For The Brand
"More than any other product made by humans, Harley owners ride for the brand. Nobody tattoos Buick Electra or IBM/PC or Rolex or Sony Trinitron or Steinway Piano across their chest or back. Or across their stomach or down the inside of their thigh. Harley-Davidson is a brand like the one burned into a calf's flank. It has a loyalty unmatched by nearly any other product and envied by most. For Harley-Davidson riders, every Harley counts. Emotionally, spiritually, there are no whole days off."(Randy Leffingwell -- "Harley-Davidson History and Mystique", p. 171)
I think I know some people who have no serious idea what they're doing. I would never in life want to be as stupid as they're going to feel before this is over.
(Tamlink)




